M E R E D I T H R I D I N G S

C R E A T I V E D I R E C T O R

E V E R Y G R E A T I D E A H A S A N O R I G I N S T O R Y

HI, I’M MEREDITH, A CREATIVE DIRECTOR AND OG COPYWRITER WITH A WEIRD GALAXY BRAIN.

DEEPLY COLLABORATIVE, HELLA CONCEPTUAL, AND CREATIVELY PRAGMATIC, I’VE LED EVERYTHING FROM IN-HOUSE BRAND REFRESHES AT STARBUCKS AND TICKETMASTER, TO 15+ WINNING AGENCY PITCHES AT CASHMERE AGENCY (RESULTING IN MILLIONS OF DOLLARS IN REVENUE). MY WORK IS INFORMED BY A DEEPLY-FELT NARRATIVE SENSIBILITY THAT COMMUNICATES A BRAND’S STORY THROUGH COMPELLING VISUALS AND CULTURALLY-ROOTED MESSAGING. FROM CLIENT COMMS TO PROCESS OVERHAULS, MY NATURAL PRAGMATISM HAS FUELED, RATHER THAN INHIBITED, CREATIVE WORK ACROSS ENTERTAINMENT, CPG, AND LIFESTYLE VERTICALS—PLUS A WHOLE LOT MORE IN-BETWEEN.

ALL THAT IN-BETWEEN? THAT’S WHERE I LEARNED WHAT BEING A GREAT LEADER REALLY MEANS.

I’M BASED IN TOPANGA CANYON, CALIFORNIA, BY WAY OF SEATTLE, WHERE I GREW UP PERENNIALLY ROCKING FLARE JEANS WET UP TO THE KNEE, READING TAROT CARDS, AND WAITING FOR THE BUS. SINCE THEN, I’VE WORKED MY WAY UP FROM A BUSSER AT PIECORA’S PIZZA TO CREATIVE DIRECTOR—AND EVEN SNUCK AN MFA IN CREATIVE WRITING IN THERE.

AGENCY / IN-HOUSE ✱ LEFT BRAIN / RIGHT BRAIN ✱ MACRO / MICRO ✱ NARRATIVE / VISUAL ✱ CONCEPTUAL / STRATEGIC ✱ COPY / DESIGN ✱ STATIC / VIDEO

CREATIVE DIRECTOR @ CASHMERE AGENCY
ACD, COPY @ TICKETMASTER
SENIOR COPYWRITER @ STARBUCKS
SENIOR COPYWRITER @ FREELANCE
COORDINATING EDITOR @ THE SEATTLE REVIEW
COPYWRITER / EDITOR @ KNOCK KNOCK

R O L E S

MFA IN CREATIVE WRITING
UNIVERSITY OF WASHINGTON
SUMMA CUM LAUDE

BA IN HONORS ENGLISH
SEATTLE UNIVERSITY
SUMMA CUM LAUDE

R O L L C A L L

H O W I R O L L

“YOU’RE LIKE THE HERO WE NEED, OR WHATEVER THE FUCK THAT BATMAN QUOTE WAS.”
- Account Manager @ Cashmere

“ABOVE ALL OF YOUR CRAFT YOU ACTUALLY CARE SO MUCH ABOUT US AS HUMANS AND OUR WELL-BEING… YOU CREATED A SAFE SPACE FOR ALL OF US TO SHARE OUR WILDEST CREATIVE IDEAS.”
- Art Director @ Cashmere

“YOU’RE FREAKISHLY ANALYTICAL FOR A CREATIVE.“
- Content Director @ Starbucks

“THANK YOU SO MUCH FOR YOUR HELP TODAY. IT'S THE MOST I'VE LEARNED/SEEN MYSELF PROGRESS IN A LONG, LONG TIME. LONG TIME = WHEN WE LAST WORKED TOGETHER.”
- Copywriter @ Cashmere

“YOU’VE GOT A MIND LIKE A STEEL TRAP.”
- VP of Operations @ Knock Knock

“YOU’RE REALLY, REALLY GOOD AT THIS.”
- SVP of Creative @ Ticketmaster

T H A N K S F O R S T O P P I N G B Y !