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C R O S S - P L A T F O R M
I am that white lady. I love yoga and have had a consistent practice for many years. So while no research was required about the poses or yoga-speak, I did need to learn about materials and fair-trade certification. (Ask me about my compass pose—it took me a decade but I finally nailed it!)
C R E A T I V E P L A T F O R M: P R A C T I C E O N
SOCIAL, PRODUCT DESCRIPTIONS, WEB COPY, CAMPAIGN IDEATION
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Senior Copywriter: Meredith Ridings
Creative Director: Jason Fontana
Art Director: Cortnee Brown
Designer: Erica Shaw Nesbith
C R E A T I V E T E A M