C R E A T I V E D I R E C T O R
S T A R Z
C A S H M E R E A G E N C Y
S O C I A L B R A N D H A N D L E S
From our winning pitch to the daily irreverent content willing to go where other Networks can’t (or won’t) go—we went there. Contracted to lead the Social rollout in tandem with a larger STARZ brand refresh, I led a cross-functional team to unify their diverse programming and create content across Instagram, TikTok, Facebook, and X. From a robust V&T guide to creating visual brand recall, above all, I ensured the team maintained our unique POV on why audiences love STARZ: the bold characters, stories, and entire narrative universes that never fail to go there.
C R E A T I V E P L A T F O R M: W E G O T H E R E
BRAND DEVELOPMENT, PERSONA, VOICE & TONE, POST COPY, COMMUNITY MANAGEMENT, SOCIAL LOOK & FEEL, PRODUCTION: STATIC, VIDEO, AND ANIMATION, CONCEPTS, MONTHLY ROLLOUT CALENDAR, CAMPAIGN IDEATION, JUNKET AND TALENT Q&A
D E L I V E R A B L E S
B R A N D D E V E L O P M E N T
W H O W E A R E
WE KNOW OUR SHOWS AND WE KNOW OUR PLATFORMS—FLUENT IN EACH, WE’RE ABLE TO SPEAK SPECIFICALLY TO UNIVERSAL TRUTHS AS WIDE-RANGING AS SOFTCORE, #REGENCYCORE, AND THE CORE OF OUR SHARED HUMAN EXPERIENCE.
AIR CRACKLING BEFORE THE LIGHTING STRIKES, THE LAST SWIRL AND SIP OF WINE; WE’RE NOT A NEW RELEASE—WE’RE THE MOMENT WHEN IT ALL CHANGES. A CRESCENDO, A REAL BIG VIBE. WE FEEL BIG, TALK BIG, WE ARE AS BIG AS THE STARZ ABOVE AND THE STORIES STARZ TELLS.
B O L D L Y , P A S S I O N A T E L Y , W E G O T H E R E
H O W W E S P E A K
H O W W E W R I T E
H O W W E S O U N D
TO ENTERTAIN, TO PROVOKE, TO MOVE THE CONVERSATION FORWARD—WE GO THERE.
STRONGER THAN CLICHE, HOW WE SPEAK ISN’T JUST GLUE—WE ARE BONDED. BEYOND FIRST IMPRESSIONS IS THE DEPTH, HUMOR, AND HUMANITY THAT UNITES EVERY SHOW ON STARZ.
FROM ROYAL SUBJECTS TO SUBJECTS OTHER NETWORKS ARE SCARED OF, OUR VOICE STAYS CONSTANT. BUT OUR TONE IS FLUID, ENABLING US TO GO THERE ACROSS GENRES AND THE WILDLY DIFFERENT STORIES STARZ TELLS.
THIS IS THE STUFF OF STARZ, AND STARS ARE THE STUFF OF LIFE. JUST LIKE YOU, WE CONTAIN MULTITUDES.
S O B O L D L Y , W I T H S W A G G E R ,
T H A T ’ S H O W W E ’ L L G O
S U P E R C U T S & M A S H U P S
N A R R A T I V E I N M O T I O N
Audiences as varied as “people who watch wrestling” and “people who read historical fiction” actually have a lot in common—they want to be entertained. So we created edits to celebrate the common threads throughout.
From fan favorites to catchphrases to playful edits for the hell of it, our show-specific content tapped into characters and stories with the same relatability, humor, and joy that the shows themselves bring to fans.
With a rotating programming calendar featuring new movie drops, we also found ways to feature content outside of STARZ IP while still staying true to the brand’s voice on social.
S T A R Z O R I G I N A L S x C R O S S - N E T W O R K M A S H U P S
S T A R Z O R I G I N A L S x L I C E N S E D I P
S E A S O N P R E M I E R E S
From red carpets to press junkets to on-set captures, when shows and seasons premiered it was go-time; we provided scripts, edits, and graphic assets (often with fast turnaround times) across the STARZ universe.
H Y P E ’ S H A L F T H E B A T T L E
T A L E N T C A P T U R E S
K E Y B E A T S & H O L I D A Y S
Everyone who’s ever worked on a social calendar knows the drill—highlight the holidays. And since everyone does it, it was up to us to create genuinely compelling content that featured the characters, storylines, and funny dialogue, with bespoke gifs, carousels, and edits.
S H O W I N G U P O N S O C I A L
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History favors the brave. #WomensHistoryMonth
Give em light, give em love ~or~ give em hell. Just do it fully. Happy Thanksgiving, fam.
This Black Poetry Day we’re giving P-Valley creator and Pulitzer Prize winner Katori Hall her flowers. Because make no mistake—this show is poetry.
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B R A N D C O H E S I O N
T A K E T H E L E A D
Take the Lead is STARZ corporate D&I initiative. Spotlighting the network’s commitment to a more diverse screen, as well as gains in the industry at large, it required unique creative including its own V&T as well as Look and Feel. Professional and polished while remaining heartfelt, I led the initiative to ensure it remained a distinct member of the STARZ family that still felt at home within the existing brand guidelines.
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Continue to dream—#TakeTheLead when awake. #MLKDay
From lyrics and beats to TV screens, our STARZ family is full of musical icons who’ve contributed to The Culture. Happy #HipHop50
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M E M E A B L E
C R E A T I V E T E A M
Creative Director: Meredith Ridings
Group Creative Director: Chris Salamat
Art Director: Priscilla Karamzadeh
Senior Copywriters: Jewell Donaldson, Crystal Dunn
Designer: Mitzi Dominguez
Motion Graphics: Garret Hernandez
Editors: George Streicher, Edward Chou
Strategists: Sam Campbell, Angelica George
Associate Accounts Director: Sammie Ho