T H E A C A D E M Y
O F M O T I O N P I C T U R E
A R T S A N D S C I E N C E S
C R E A T I V E D I R E C T O R
C A S H M E R E A G E N C Y
S O C I A L B R A N D H A N D L E S
C R E A T I V E P L A T F O R M: F I L M I S A C O L L E C T I V E A C T
I inherited this account with an imperative to refresh the creative and elevate all content to the same caliber of prestige as The Academy. Working closely with an Art Director, our north star was creating a place for cinephiles, industry titans, and even the “just here for the awards” crowd to all feel welcomed.
Once we dialed in a sophisticated voice and visual approach, we then had to winnow down the literal history of film into compelling, bite-sized narratives. From classics to cult-classics, we brought Nicole Kidman during the pandemic-level magic to each genre and subject. Citing history when historic, and humor when hilarious, our full-color appreciation of film is still in use by The Academy’ s in-house team today.
D E L I V E R A B L E S
VOICE & TONE, LOOK & FEEL, SOCIAL PLAYBOOK, POST COPY, CONCEPTS, ASSETS: STATIC, VIDEO & ANIMATION
B R A N D D E V E L O P M E N T
V O I C E
&
T O N E
WE’RE HERE BECAUSE PARASITE DIDN’T JUST MAKE US THINK, IT MADE US CHEER; BECAUSE WATCHING PROMISING YOUNG WOMAN FELT LIKE THE WEIGHT OF A 1,000 POUNDS BEING LIFTED FROM OUR SHOULDERS; BECAUSE WE CALLED OUR DAD TO THANK HIM AFTER SEEING MOONLIGHT WITH TEARS STILL IN OUR EYES.
THESE ARE THE CONVERSATIONS THAT FILMS PROVOKE. AND SOCIAL IS THE RIGHT PLACE TO HAVE THEM.
BEING A CINEPHILE IS A COLLECTIVE ACT OF LOVE. AND COLLECTIVE ACTS DEPEND ON A SHARED NARRATIVE. WE SPEAK AS THE VOICE OF THE ACADEMY IN A PERIOD WHERE INCREASINGLY DIVERSE VOICES ARE JOINING EVERYDAY. SO WE SPEAK WITH THE FLUIDITY OF GENRE, CREATING SPACE TO SWAP AN EVER-EXPANDING RANGE OF STORIES: STORIES ABOUT THE FILMS THAT COLOR OUR COLLECTIVE DREAMS.
COLLECTIVELY WE’LL WIDEN THE NARRATIVE NET TO ENFOLD EVERY MOVIE-LOVER’S IMAGINATION, AND WITH ET-BRIGHT FINGERTIPS, POINT TOWARD A FUTURE IN A DARK THEATER WHERE A CHILD WHISPERS: “I COULD DO THAT, TOO.”
WELCOME TO THE ACADEMY, KID. WE BROUGHT POPCORN.
T H E L E G E N D S
C U L T F A V O R I T E S
To say actor James Hong’s career has been extraordinary is an understatement. With nearly 700 credits to his name, his talent and versatility are legendary. "I have to be proud of what I've done. But you can't be too proud, because there's too much work to do."
It’s not just the eyes—Udo Kier’s entire presence on screen is mesmerizing in every one of his 200+ roles: “When I have a part that isn’t the leading part, I want to act in a way that people remember. Otherwise, what is the point?”
Actress Candy Darling was so much more than a muse or Warhol Superstar—she was an icon. A vanguard of trans identity, she blurred the lines between art and identity like none before: “You must always be yourself, no matter what the price. It is the highest form of morality.”
B E H I N D T H E C A M E R A
From auteurs to first-time nominees, we created edits and static posts to foreground Directors’ and Screenwriters’ voices and produce content that welcomed the audience in for a glimpse of the filmmaking process from the creator’s perspective.
S C R E E N W R I T E R S P O T L I G H T
Iconic road movie, cultural touchstone and Feminist classic: it’s been 30 years since “Thelma & Louise” first lit up theaters when Callie Khouri’s Oscar-winning script gave voice to the outlaw spirit in us all and made “let’s just keep going” universal shorthand for fed up.
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D I R E C T O R S P O T L I G H T
Art, pain, beauty, humor, melancholy, queer identity—the themes that have defined director Pedro Almódovar’s oeuvre infuse “Pain and Glory” in every frame. From farce to melodrama to moving meditation, to watch Almodovar is to wade into what it means to truly live.
S C R E E N W R I T E R S P O T L I G H T
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Elle Woods is an icon. It’s been 20 years since the pink-clad character hit screens, and the film, written by Karen McCullah and Kirsten "Kiwi" Smith, still has a lot to say: always have faith in yourself, don’t give up, and when in doubt? “Bend and snap!”
D I R E C T O R S P O T L I G H T
“There’s a difference between knowing the path and walking the path.” Sisters, creative partners and two of the world’s most imaginative filmmakers: The Wachowskis walk the path. From metaphor to realization, their work is both a warning and a beacon for a brighter future.
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F I L M H I S T O R Y
Something truly momentous arrived on screens when Academy member and scholar B. Ruby Rich coined the term New Queer Cinema in the late ‘80s and early 90s. As she says, “A new era was born. And with it, a new cinema.”
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D I R E C T O R S P O T L I G H T
It’s been 30 years since John Singleton’s cultural, commercial and artistic touchstone “Boyz n the Hood” was released in theaters. The film was nominated for Best Original Screenplay and Best Director at the 64th Oscars, making Singleton both the youngest person and the first Black director to be nominated for Best Director.
D I R E C T O R H I G H L I G H T S
Director John Waters is synonymous with cult films, transgressive camp, and heaps on heaps of hair products. American cinema would look a lot different without his signature quirky style pushing boundaries and buttons.
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T H E C I N E P H I L E S
G E N R E L O V E & K E Y B E A T S
Whether steeped in tradition, tropes, or the truly avant-garde, movies can both celebrate and transcend genre depending on the perspective. We created edits to celebrate all forms of film, creating content borne from our own shared love for the screen.
G E N R E S P O T L I G H T
Summer blockbusters are epic spectacles. For however long we sit together in that blissfully cool theater, gasping, laughing, and cheering as one, our own lives feel larger because of the larger-than-life stories on screen.
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Sticky popsicle fingers or cool lemonade, the nighttime sounds of crickets or cars, dancing around a fire hydrant or a high dive—summer feels different for all of us. Film, though, has a way of turning the endless days into a universal language where we’re all drenched in the same sunlight.
Movies make monsters come to life. What’s your favorite film version of the creature?
It doesn’t get much more cinematic than the day man first stepped onto the moon in 1969. Movies transport us—even as far as space.
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T H E M E M B E R S
N O M I N E E S & I N D U C T E E S
The Academy is more than just the Oscars; it’s a storied organization that regularly replenishes its ranks with up-and-coming and long-established veterans of the film industry. We were charged with highlighting the diverse new guard—both nominees and new members—by showcasing their work in a way that spoke to a wider demographic than The Academy is traditionally known for.
N O M I N A T E D F I L M
In a word, “Moonlight” is a masterpiece. Screenwriter and director Barry Jenkins’s vision is brought to life by artful cinematography, nuanced acting, and authentic storytelling. It is one gay man’s story, but it is also the human story.
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I N D U C T E E A N N O U N C E M E N T S
Onscreen, actor Issa Rae makes charming, relatable and deeply human look easy to depict (it’s not). Offscreen, she works tirelessly as a producer to support nuanced stories about Black life. We're thrilled to welcome her as a new member.
From teen idol to enigmatic character work, Robert Pattinson has long established himself as an actor to watch. We’re thrilled to welcome him as a new member—and can’t wait to see his take on Batman.
With more than 200 credits to his name, actor Stephen Root has the singular ability to disappear into his roles—while remaining undeniably Stephen Root.
Actor Steven Yeun is rightly lauded for his range; he has the ability to convey “this larger human thing” by drawing audiences in through an authenticity that resists over-simplification at every turn. We are thrilled to welcome him as a new member.
Creative Director: Meredith Ridings
Group Creative Director: Juliette Geraghty
Art Directors: Priscilla Karamzadeh
Motion Graphics: Garret Hernandez
Editor: George Streicher
C R E A T I V E T E A M