T I C K E T M A S T E R
A . C . D . \ C O P Y
I N - H O U S E C R E A T I V E
B 2 B + B 2 C
During my time at Ticketmaster, I co-led an in-house creative team of writers and designers across B2C, B2B, social, and UX. Driving conceptual and executional work across all channels. we promoted high-profile music tours, sports leagues, and theater productions—and then Covid hit. Collaborating with a team of product designers, UX specialists, senior leadership, and a large legal team, we put together a comprehensive response during “unprecedented times.” Plus, I got free concert tickets.
C R E A T I V E P L A T F O R M: L I V E O N L Y H A P P E N S O N C E
BRAND DEVELOPMENT, VOICE & TONE, B2C & B2B, DIGITAL, SOCIAL, UX COPY, CORPORATE EXPERIENTIAL, CAMPAIGN IDEATION
D E L I V E R A B L E S
+42 PTS NET PROMOTOR SCORE (NPS)
+850K SOCIAL FOLLOWERS
2x CLICK-THROUGH RATES IN EMAIL
+13% OPEN RATES IN EMAIL
R E S U L T S
R E B R A N D I N G
V O I C E & T O N E
WE KNOW THIS AND WE LIVE IT PASSIONATELY: LIVE MATTERS.
WE'RE THE HEARTBEAT OF THIS INDUSTRY — AND WE DON'T SAY THAT BOASTFULLY, BUT RATHER BECAUSE BY RALLYING OUR CONNECTIONS, BY HARNESSING OUR DEEPLY EARNED KNOW-HOW, WE CAN TRULY HELP GUIDE FANS AND CLIENTS BACK TOWARD A SAFE REOPENING.
WE'RE LEADING US ALL BACK TO THE ROARS, THE STOMPS, THE SINGALONGS AND THE STANDING OVATIONS, BECAUSE THE GOOD STUFF STILL MATTERS.
WE'VE NEVER LOST SIGHT OF THAT.
AND WE'RE HERE FOR IT, READY TO RALLY, READY TO GUIDE AND READY TO LEAD. BECAUSE LIVE HAS ALWAYS MATTERED — AND IT ALWAYS WILL.
LIVE ONLY HAPPENS TOGETHER.
U X & D I G I T A L
E M A I L S U I T E
Over multiple white-boarding sessions with marketing, we overhauled the entire email suite to maximize open and click-through rates while instigating the new Voice and Tone I’d developed (human > evil corporation) alongside our refreshed design look and feel. Given the complexity of the project and the many moving pieces, I took the initiative to ensure both copy and design was accounted for in collaboration with the project manager, ensuring the team was tracking the numerous variables.
U X C O P Y
A P P S T O R E C O N C E P T S
B R A N D
T O U R I N G M I L E S T O N E A W A R D S
The biggest artists get a shout-out and an award when they sell over a million tickets in a single tour year, then we congratulate them all on social with an official TTMA (Ticketmaster Touring Milestone Award).
For the artists who performed their hearts out and the fans who sang along to every lyric—this is for you. To our 2019 Ticketmaster Touring Milestone Award winners, thank you for creating millions of unforgettable, record-breaking live moments.
Post Copy
Ethereal, spherical, pop-perfection: @ArianaGrande slayed on her #SweetenerWorldTour.
It was more than an Evening with @FleetwoodMac—it was a revelation. And one helluva farewell tour for a band that never stops thinking about tomorrow.
From death-defying aerial feats to breath-taking ballads, @Pink’s #BeautifulTraumaTour was a show fans will never forget.
Flying pianos, laser beams, drum battles: Sinners had high, high hopes for @PanicAtTheDisco’s #PrayForTheWickedTour. They definitely delivered.
S U M M E R O F L I V E
The Summer of Live activation had one goal: bring ice cream to the hungry masses at a Blink-182 show and promote awareness of the Ticketmaster app.
📸 Julia Walck
C O V I D R E S P O N S E
So. Covid hit while working at a live events company. Work under great pressure? Check. Short deadlines? You guessed it. And hopefully, we made people’s lives a little less stressful while we were at it. (Not seen here are the intense UX spreadsheets with copy overhauls across all digital touch-points. Because I want you to like me.)
C L I E N T S U M M I T
Ticketmaster hosts a client product summit every year somewhere in Southern California. The year I was involved, we got to take over SoFi with designed assets papering spaces traditionally reserved for the NFL.
Associate Copy Director: Meredith Ridings
Head of Creative: Meghan Scanlon
VP of Creative: Juliette Geraghty
Director of UX: Brandon Melchior
Creative Directors: Leigh Collins, Clint Cebulak
Designers: Julia Walck, Alex Mattingly, Raul Esquivel, Elizabeth Hakes, Natalie Huynh, Maritza Feliciano
UX Writer: Alex Pompliano
Content Strategist: Matt Grosinger
C R E A T I V E T E A M